How UBS Global Art is enriching digital brand activation with live streaming

Tamsin Selby, Head of Global Art Brand Activation, Sponsorship and Events at UBS, joined us in our studio for Kuble CONF 2020. In her presentation she showed how the bank is thinking beyond live streaming to create new digital experiences together with partners such as museums. It’s certainly an ideal moment because the global pandemic fundamentally changes the art market. Watch the video to understand the strategic implications and to see their initiatives in action.